Building a Communication Strategy

ABOUT THIS MODULE

Building a Communication Strategy follows on from Finding Industry Partnerships and looks at a systematic approach to outreach in the digital space. Who do you need to contact? How can you find them? And how can you make your proposal as attractive as possible to the industry?

In this module we cover:

• The importance of your outreach
• Introducing the CRM
• Lumpy mail strategy
• Email outreach
• The power of social proof
• Social media outreach

RESOURCES:

CRM Template (.xlsx File)
CRM Template (Google Drive)
Email Templates